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The Benefits of Using Instagram to Promote Your Business

The world has certainly changed a great deal during the past decades. Advances in technology have made many tasks easier and the social media trend has completely changed the game for companies that seek to remain in touch with their customers. With its photo-sharing capacity, Instagram has quickly grown its user base and many brands have taken notice. Apart from maintaining company websites and separate social media accounts, a lot of businesses have also started to explore the benefits of promoting their brand on Instagram. So far, this has been an unqualified success for those who were able to do it right, and they have observed the following benefits: A wider, more global reach. Instagram is clearly poised for exponential growth. Garnering about 150 million users in as little as three years, this photo-sharing app’s reach has definitely gone global. And since the app allows anyone to follow your brand’s Instagram account, getting through to a lot of po...

Brief History of Instagram

Instagram is one of the most downloaded apps today. It is also one of the most prolific, with people from all over the world sharing photos almost every second of the day. But do you have any idea how this app came about in the first place? Well, here’s a guide to the history of Instagram for your convenience! The Beginning In 2010, Instagram was born. The app is the brainchild of Kevin Systrom, a computer programmer and American entrepreneur who was part of Forbes 30 under 30 Most Powerful List, and Mike Krieger, a software engineer, and Brazilian entrepreneur. Development began in San Francisco. The developers wanted to focus on a photo sharing app after working on an HTML5 program called Burbn, and named it Instagram, as an ode to the words Instant Camera, and Telegram. They received funding from their partners on Burbn, as well. The main idea is to help users post Polaroid-like photos that they can tweak with filters, and share videos with maximum...

Pros and Cons of Using Instagram

Instagram is clearly one of the most popular social media platforms out there. Being visual creatures, humans are undoubtedly appreciative of photos that detail their friends’ or relatives’ lives. The photo-sharing application has even served to increase the celebrity status of entertainers and other famous personalities who have found ways to maximize their Instagram usage. If you are currently trying to decide whether to sign up for an Instagram account or not, then it might be helpful to consider the pros and cons of this particular application: The advantages of Instagram are as follows: 1. It makes sharing photos so much easier. Not only does the app enable you to share photos with friends, relatives, or even strangers who come from all over the world, but it also allows you to use hashtags that organize your posts. This way, you and other users can refer to these hashtags to quickly find the sort of content you want to see. 2. It is equipped with features th...

Top 5 Most Followed Instagram Accounts

Instagram has millions of users, but do you know who the most followed accounts are? What do they usually post? How many followers do they have? Read on and find out! Instagram (85.41 million) As of August 2015, Instagram itself still proves to be the most followed account on the app, with over 85 million followers from around the world! Well, it’s well deserved, though. Every week, Instagram posts a certain photo from one of their many users, depicting culture, important issues, and sometimes, even oddities. This means they’re not so full of themselves—and they want to give everyone else a chance to be seen. Oh, and of course, without them, the app really would not be around, would it? Beyonce (40.51 million) Who else could come next to Instagram than Queen Bey herself? As you well may know by now, Beyonce has millions of loyal followers. Even dropping a new album without any promotion whatsoever earned her the top spot in iTunes just because of her followers’ suppor...

Mastering the Art of Flat Lay

As the most important photo-sharing platform in the online world, getting the right angles, and making your photos look professional and eye-catching can really be tricky. However, there is a certain trick that most Instagram users use to make sure their feed is filled with photos that will certainly make people hit like! This is called Flat Lay. Basically, photos that are in the Flat Lay style mean they’re arranged on a flat surface, which makes for good photography. It’s mostly used to show what one is eating, her planned outfit of the day (OOTD), or to help others see what’s on one’s mind at the moment. Want to master the art of Flat Lay? Read on and find out how! A neutral background is a must You really would not want your background competing with your subject. Instagram photos are not meant to be “noisy”; they’re intended to be calm so they could easily get people’s attention. Try using a white rug, a wooden surface, or a plain bed sheet as your background. Try mak...

Instagram Etiquette

In an increasingly fast-paced and liberated world, many rules of etiquette are being forgotten and discarded. The 21st century simply does away with a lot of the formalities that used to be de rigeur in much earlier times. Still, there are some rules of basic courtesy that apply today. Even social media platforms like Instagram are governed by some unspoken laws, and users who breach them are often frowned upon and sometimes even ridiculed for such. The following are just a few of the do’s and don’ts to keep in mind when using your Instagram app: 1. Do go easy on the hashtags. Hashtags are called such because you use the hash or the number sign (#) to precede a word or a phrase that may currently be trending. Using hashtags is one way to keep your posts up to date and to draw in more followers. However, refrain from using too many of them as this can create an eyesore that could annoy your followers. It is also important to keep your has...