The world has certainly changed a great deal during the past decades. Advances in technology have made many tasks easier and the social media trend has completely changed the game for companies that seek to remain in touch with their customers. With its photo-sharing capacity, Instagram has quickly grown its user base and many brands have taken notice. Apart from maintaining company websites and separate social media accounts, a lot of businesses have also started to explore the benefits of promoting their brand on Instagram. So far, this has been an unqualified success for those who were able to do it right, and they have observed the following benefits: A wider, more global reach. Instagram is clearly poised for exponential growth. Garnering about 150 million users in as little as three years, this photo-sharing app’s reach has definitely gone global. And since the app allows anyone to follow your brand’s Instagram account, getting through to a lot of potential custom